How we collect, use and protect your personal information
Last updated: March 2026
Contents
Debt Freedom Solutions is a trading name of [Company Name] Limited, a company registered in England and Wales (Company No. [XXXXXXXX]), with registered office at [Registered Address].
We are an introducer and marketing service. We connect people who have enquiries about debt with authorised and regulated legal partner firms. We are not a law firm and we do not provide legal advice.
For the purposes of UK data protection law, [Company Name] Limited is the data controller for the personal data described in this policy.
If you have any questions about how we handle your data, please contact our compliance team at: compliance@debtfreedomsolutions.co.uk
We may collect the following categories of personal data from you:
| Category | Examples | How collected |
|---|---|---|
| Identity data | First name, last name, title | Directly from you via our forms |
| Contact data | Email address, phone number, postal address | Directly from you via our forms |
| Financial data | Approximate total debt, types of debt, monthly payments | Directly from you via our debt assessment quiz |
| Technical data | IP address, browser type, pages visited, referring URL | Automatically via cookies and analytics tools |
| Usage data | How you interact with our website | Automatically via analytics tools |
| Marketing data | Your preferences for receiving communications from us | Directly from you |
We do not knowingly collect data from children under the age of 18. Our service is not directed at people under 18.
We use your personal data for the following purposes:
Under UK GDPR, we rely on the following lawful bases:
| Purpose | Lawful basis |
|---|---|
| Assessing your enquiry and referring you to a legal partner | Legitimate interests (connecting people in debt with regulated legal help) — or, where you have submitted a form, performance of a pre-contractual step at your request |
| Sending marketing communications | Consent (where obtained) or legitimate interests (for existing enquirers, where the soft opt-in applies) |
| Improving our website and analytics | Legitimate interests |
| Complying with legal obligations | Legal obligation |
Where we rely on legitimate interests, we have balanced those interests against your rights and concluded that our interests do not override yours. You have the right to object to processing based on legitimate interests — see section 8.
We may share your personal data with the following categories of recipients:
The core purpose of our service is to refer suitable enquiries to authorised and regulated legal partner firms. When we refer you, we will share the personal data you have provided with the relevant partner firm. That firm becomes an independent data controller for the data they receive. Their own privacy policy will apply to how they use your data from that point.
We use trusted third-party service providers to help us operate our website and business, including:
These providers act as data processors on our behalf and are bound by data processing agreements. They are not permitted to use your data for their own purposes.
We may disclose your data to law enforcement, regulators or courts where we are legally required to do so.
We do not sell your personal data to any third party.
Where we use third-party service providers who process data outside the United Kingdom or European Economic Area, we ensure that appropriate safeguards are in place — such as the UK International Data Transfer Agreement (IDTA) or equivalent adequacy decisions. If you would like more information about the safeguards we use, please contact us.
We keep your personal data only for as long as necessary for the purposes set out in this policy. Our standard retention periods are:
| Type of data | Retention period |
|---|---|
| Enquiry and referral records | 6 years from the date of enquiry (to comply with limitation periods) |
| Marketing consent records | Until you withdraw consent, plus 1 year for compliance records |
| Website analytics data | Up to 26 months (standard analytics retention) |
After the relevant retention period, your data is securely deleted or anonymised.
Under UK GDPR, you have the following rights in relation to your personal data:
To exercise any of these rights, please email our data-rights team at compliance@debtfreedomsolutions.co.uk. We will respond within one calendar month. We may need to verify your identity before acting on your request.
If you are not satisfied with how we handle your data or your rights request, you have the right to complain to the Information Commissioner's Office (ICO):
Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device. We use them to:
You can control cookies through your browser settings. Disabling certain cookies may affect how parts of the website work. Analytics cookies are only set with your consent where required by law.
We may update this privacy policy from time to time. When we make significant changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
If you have any questions about this privacy policy or how we handle your personal data, please contact us:
